Menulog is focused on closing the gap between it and Uber Eats as it launches the latest version of its “did somebody say?” advertising push with Katy Perry singing about a curry in a hurry and a little sushi while watching a movie.
Menulog was founded in Sydney in 2006, and acquired by British company JustEat in 2015, but the Australian food-delivery space is dominated by Uber Eats with a market share in 2020 of 59.7 per cent. Deliveroo is second with a share of 17.5 per cent and Menulog is third with 12.1 per cent.