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Marketers hold the sledgehammer to drive progress on diversity

With a combined global advertising and marketing spend of $US1.278 trillion in 2020, marketers are the new accelerant for wide-reaching progress on diversity.

Not just for the audience reach their advertising messages can target, but more critically for their influence over the all-powerful technology, media and advertising supply chains that enable and hinge on those budgets.

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    Original URL: https://www.afr.com/companies/media-and-marketing/marketers-hold-the-sledgehammer-to-drive-in-progress-on-diversity-20210718-p58anq