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How a company-wide cook-off boosted this ad agency’s team culture

Creative agency Akcelo concocted an unorthodox – and delicious – way to bring its staff together once every month or so.

Sam Buckingham-Jones

Classic Australian food chain Sizzler may have closed the doors of its last nine restaurants in the depths of pandemic 2020, but no one told the team at independent creative agency Akcelo.

For a brief moment, the cuisine that led to cheesy toasted bread, self-serve buffets and unlimited soft-serve ice cream was resurrected as part of a company-wide meal at the company.

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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.

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    Original URL: https://www.afr.com/companies/media-and-marketing/how-a-company-wide-cook-off-boosted-this-ad-agency-s-team-culture-20250325-p5lma0