The COVID-19 pandemic is going to have long-lasting consequences on consumer habits, with nearly half of Australians expecting the coming years to lead to a heavy financial burden.
The changing consumer attitudes and behaviours mean brands will need to rethink the way they market and sell to match the coronavirus-hit world and the recovery.
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Max Mason covers insolvency, courts, financial crime, cybercrime and corporate wrongdoing. A Walkley Award winner, Max’s journalism has also received awards from the National Press Club of Australia, the Kennedy Awards and Citibank. Message Max on Signal https://tinyurl.com/MaxMason Connect with Max on Twitter. Email Max at max.mason@afr.com
