Australia’s advertising industry is set to witness a creative renaissance, thanks in part to the COVID-19 pandemic and rising data privacy concerns driving a need for brands to be more inventive in connecting with audiences, says the chief executive of communications company Publicis Groupe Australia and New Zealand.
Publicis Groupe’s Michael Rebelo says brands will have to be more creative to earn the right to a one-to-one relationship with consumers.
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
