Nine has signed a new affiliate agreement with Bruce Gordon’s WIN Corp, returning Channel 9 television content to the regional broadcaster in Tasmania, regional Western Australia, Victoria, Queensland and southern NSW.
The deal marks the end of a five-year agreement with Southern Cross Austereo to broadcast Nine content across regional Australia. The Southern Cross agreement, which will officially conclude at the end of June, was worth almost $500 million and ended a long-standing relationship with WIN.
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Miranda Ward is a journalist covering media and marketing for The Australian Financial Review based in the Sydney office. Connect with Miranda on Twitter. Email Miranda at miward@afr.com
