The Morrison government has kicked off a new inquiry into the conduct of digital giants such as Google and Facebook, as well as global advertising agencies, by directing the competition watchdog to probe ad technology services.
The inquiry will assess if the advertising supply chain is operating competitively and will aim to bring more transparency to the murky market.
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John Kehoe is economics editor at Parliament House, Canberra. He writes on economics, politics and business. John was Washington correspondent covering Donald Trump’s first election. He joined the Financial Review in 2008 from Treasury. Connect with John on Twitter. Email John at jkehoe@afr.com
