Ad giant Dentsu’s epic losses no big deal for Japanese parent
Dentsu spends more than $1 billion every year in Australia on behalf of its clients, including Woolworths. It has lost $170 million over the past three years.
The Streisand Effect is a term usually reserved for those trying to hide or censor information who, inadvertently, massively increase attention and awareness of the topic. Under defamation, see: Bruce Lehrmann and Ben Roberts-Smith.
Global Japanese-owned advertising holding company Dentsu has delivered a fresh twist on this concept. A few days ago, Dentsu posted its financials for the year ending December 31, 2022. (So did TikTok, Twitter/X, Google, Facebook, Nova and Network Ten – we’re slowly making our way through them.)
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Sam Buckingham-Jones is the media and marketing reporter at The Australian Financial Review. Connect with Sam on Twitter.
