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dentsu

July 2024

Silo fragmentation can lead to inefficiencies and missed opportunities.

Break down silos for business transformation

Successful businesses, like successful economies, are only as good as the information flowing between their various units and silos.

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by dentsu

May 2024

Dentsu runs the media account for supermarket giant Woolworths.

Ad giant Dentsu’s epic losses no big deal for Japanese parent

Dentsu spends more than $1 billion every year in Australia on behalf of its clients, including Woolworths. It has lost $170 million over the past three years.

March 2024

There is an increased concern about what our data is being used for and about handing it over.

Building trust in the digital age

Consumers who once didn’t know their data was being harvested, and often didn’t care, are now more circumspect.

Sponsored 

by Dentsu

August 2023

Businesses often avoid weighing in on political debates.

How nation’s brands can find their voice

Like sport, business will normally shy from politics. The argument normally runs that there’s nothing to be gained and everything to be lost from mixing politics with a balance sheet.

Sponsored 

by Dentsu

February 2023

Dominic Powers, Chief Growth Officer Asia Pacific, at Dentsu

Marketing departments must come in from the cold on sustainability

It’s a fact universally acknowledged in governments and corporations that sustainability is now mission critical – not only for the planet but also for the bottom line.

Sponsored 

by Dentsu

Original URL: https://www.afr.com/topic/dentsu-6fuv