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Italy’s Ferrero agrees to buy cereal giant Kellogg in $4.7b deal

Ferrero International agreed to acquire WK Kellogg for an enterprise value of $US3.1 billion ($4.7 billion), pushing the Italian family-owned confectionery business further into a lucrative market in the United States.

Ferrero will pay $US23 per Kellogg share in cash, according to a statement, representing a premium of about 31 per cent from Kellogg’s closing price.

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    Original URL: https://www.afr.com/companies/manufacturing/italy-s-ferrero-agrees-to-buy-cereal-giant-kellogg-in-4-7b-deal-20250711-p5me6h