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Peloton’s smart response to its ‘Sex and the City’ woe just went viral

And just like that ... Peloton has found a way to capitalise on a potential public relations nightmare caused by HBO Max’s Sex and the City reboot.

In the series premiere of And Just Like That ..., available on the streaming platform as of last week, a beloved character suddenly drops dead after completing an intense workout on a Peloton exercise bike. And the equipment brand’s instant response has gone viral on social media.

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    Original URL: https://www.afr.com/companies/healthcare-and-fitness/peloton-s-smart-response-to-its-sex-and-the-city-woe-just-went-viral-20211214-p59hdg