This content is produced by The Australian Financial Review in commercial partnership with the Commonwealth Bank

​Customers have an ever-growing sense of expectation from service providers. They take their best experience in any context, and apply it to every context. Meanwhile, the health sector is anchored in some very old practices, amid an ecosystem that can be both diffuse and opaque. In this context, a willingness to embrace new ways of doing things is vital. Technology can solve some problems, but only with the cooperation of all market participants.