Betr is considering returning to the 100-to-1 odds it first promoted when it launched two years ago as the ASX-listed gambling group expands with the acquisition of Queensland-based bookmaker TopSport.
Betr chairman Matthew Tripp said the aggressive promotion – which would pay out $1000 for every successful $10 bet – would make money for the company now it had the right technology in place and a larger number of customers than when it launched before the Melbourne Cup in 2022.
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Zoe Samios covers wagering and the business of sport from the AFR's Sydney newsroom. She was previously the media and telecommunications reporter for The Sydney Morning Herald and The Age, and covered media at The Australian. Connect with Zoe on Twitter. Email Zoe at zoe.samios@afr.com
