The joint managing director of ASX-listed investment platform Netwealth says there is a "once in a lifetime shift" occurring in the wealth management industry, with a three-year window open for disruptive companies to steal a march on the incumbent players.

Matt Heine, who along with his father Michael Heine heads up the Melbourne-based company, said the migration of financial planners away from the big banks, towards self-licensing and smaller dealer groups had contributed to the platform provider's growth.