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Financial advisers face competition from digital solutions

Australians are looking for cheaper financial advice options, leaving the door open for digital solutions to gain a foothold in the advice industry.

Cheap at less than half the price of a financial adviser, AI-powered apps are dishing out financial and investment advice as households contemplate the best way to manage, invest and grow their wealth.

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    Original URL: https://www.afr.com/companies/financial-services/financial-advisers-lock-horns-with-the-bots-20250506-p5lwxq