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Musk banks on turning X into a financial platform

“If it involves money, it’ll be on our platform,” Musk told X staff last week. But a move into financial services will involve serious regulation.

James Eyers
James EyersSenior Reporter

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Elon Musk’s takeover of Twitter (now known as X) has taken an intriguing twist. The serial entrepreneur plans to add a suite of banking products to the social network next year, as he attempts to build a US “super app” with financial services as its core.

After his disruption of the automotive and space industries, bankers are on notice that Musk has them in his sights – just like former Twitter boss Jack Dorsey, who has spent years building a banking app in the form of Block’s Cash App.

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James Eyers writes on banking, payments and fintech. He is a former legal and investment banking editor at the AFR, has degrees in commerce and law from UNSW, and is co-author of Buy now, pay later: The extraordinary story of Afterpay Connect with James on Twitter. Email James at jeyers@afr.com.au

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    Original URL: https://www.afr.com/companies/financial-services/elon-musk-plans-to-turn-x-into-a-bank-is-he-dreaming-20231101-p5eglw