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How tape and empty TV boxes helped JB Hi-Fi thrive

What's most impressive about JB Hi-Fi's pandemic performance is its ability to protect its profitability in the face of rising costs. 

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Yellow tape and TV boxes are unlikely symbols of JB Hi-Fi’s impressive COVID-19 performance.

But for chief executive Richard Murray, they neatly sum up the practical ingenuity that his 12,000 staff members have used to get the $5 billion retailer through the pandemic with its famous operating leverage intact.

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James Thomson is senior Chanticleer columnist based in Melbourne. He was the Companies editor and editor of BRW Magazine. Connect with James on Twitter. Email James at j.thomson@afr.com

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    Original URL: https://www.afr.com/chanticleer/jb-hi-fi-s-covid-19-surge-even-better-than-it-looks-20200611-p551ki