Chanticleer
How tape and empty TV boxes helped JB Hi-Fi thrive
What's most impressive about JB Hi-Fi's pandemic performance is its ability to protect its profitability in the face of rising costs.
Yellow tape and TV boxes are unlikely symbols of JB Hi-Fi’s impressive COVID-19 performance.
But for chief executive Richard Murray, they neatly sum up the practical ingenuity that his 12,000 staff members have used to get the $5 billion retailer through the pandemic with its famous operating leverage intact.
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