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Dear VC, can you please improve our farming industry?

Fruit and vegetable growers have called in the white sneaker brigade to solve the horticulture sector’s problems and open up new markets sooner.

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It’s easy to be cynical about venture capital and the young and not-so-young deal makers talking about purpose and getting ridiculously rich in their white sneakers off founders’ blood, sweat and tears. For every Canva or Culture Amp they’ve backed, there are hundreds of millions of dollars blown on dud investments. It’s the sort of stuff you’d expect farmers to rile against.

But it is interesting to get the perspective of a steady, old-world farming industry that has turned to venture capital for rapid help with a major structural headwind and to try to capitalise on the growth opportunities at Australia’s doorstep.

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Anthony Macdonald is a Chanticleer columnist. He is a former Street Talk co-editor and has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies. Connect with Anthony on Twitter. Email Anthony at a.macdonald@afr.com

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    Original URL: https://www.afr.com/chanticleer/dear-vc-can-you-please-improve-our-farming-industry-20241125-p5ktcu