Chanticleer

7-Eleven sales pitch pits $1 coffee against cut-price fuel

The bankers’ pitch is that this is a convenience retailer with a fuel offering, rather a petrol station business selling chocolate bars.

Updated Jul 11, 2023 – 10.05am, first published at 9.38am

Email LinkedIn Twitter Facebook

Subscribe to gift this article

Gift 5 articles to anyone you choose each month when you subscribe.

Subscribe now

Already a subscriber?

If you consider 7-Eleven a fuel business, and more than three-quarters of its Australian stores sell fuel, it is hard to see anyone but one of the other big petrol station owners taking it out.

Selling fuel is a sunset industry. You can debate all you want about exactly how quickly electric vehicle uptake plays out and when exactly EVs will dominate Australia’s roads, but it is hard to deny they’re coming. And as they do, fuel retailers will sell less petrol and diesel.

Anthony Macdonald is a Chanticleer columnist. He is a former Street Talk co-editor and has 10 years' experience as a business journalist and worked at PwC, auditing and advising financial services companies.