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Black Friday

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Black Friday and the associated Cyber Monday sales are an American tradition that exploded in popularity in Australia over the past decade.

Retailers on notice over misleading Black Friday promotions

After conducting a sweep of Black Friday sales ads, Australia’s competition watchdog said it’s considering taking action against a number of retailers.

  • Dominic Powell

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Airline’s typically put seats on sale for routes that are less popular.

The truth about those ‘bargain’ airfare sales

During sales, you’re unlikely to find any cheap flights on the most popular routes. But there are still ways to get a cheaper flight.

  • Michael Gebicki

From holidays to fashion: The best Black Friday and Cyber Monday deals

To help you navigate the overwhelming sale season, we’ve curated a list you should know about.

  • Lauren Ironmonger and Abby Seaman
How much are consumers prepared to pay to recycle their clothing? Retailers want to know.

Before you buy that T-shirt, would you pay $2 to recycle it?

Australians consume 53 items of new clothing a year. As Black Friday nears, more retailers want customers to pay for their excess. But not everyone supports it.

  • Melissa Singer
Jo Turner, managing director of LNDR, has changed her approach to Black Friday over the years.

Ignoring Black Friday sales is no longer an option for retailers. So now they’re getting tactical

Savvy shoppers are waiting for good deals before they spend, making it tougher for retailers to opt out of the big sale. But if done right, it can be lucrative.

  • Jessica Yun
Black Friday sales can be tantalisingly tempting, but there are a few things to consider before adding to cart.

Experts reveal how to get bang for your buck in Black Friday sales

Black Friday can be both tempting and overwhelming, so here are a few ways to get the most out of any bargain.

  • Nell Geraets
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Black Friday sales in November.

Kmart, Big W win the battle for bargain hunters in sales season

Gen Z shoppers weren’t tempted by Black Friday discounts at all, while others switched from department store luxuries to essentials at discount barns.

  • Rachel Clun
Shoppers in Melbourne’s Bourke Street Mall on Black Friday this year.

‘Retailers cannot discount forever’: Will mega-sales and deals be back in 2024?

This year’s Black Friday deals were some of the best that Australia’s ever seen. But it’s uncertain if retailers can offer the same next year, as discounts eat into margins.

  • Jessica Yun
Column 8 granny dinkus

Grub’s up!

Learning a hard cheese lesson.

Dyson, Bed Threads, PlayStation: Best Black Friday deals

Black Friday sales have started early. Here are this year’s best deals.

  • Lauren Ironmonger and Abby Seaman

Original URL: https://www.watoday.com.au/topic/black-friday-1nbx