‘Load of crap’: Mona by ridiculed by visitors in dozens of one-star reviews
Shocking feedback from over 100 Mona visitors has been made public as the museum reveals it’s received more one-star reviews than the Louvre. READ THE WORST RATINGS >>
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Shocking feedback from over 100 Mona visitors has been made public as the museum reveals it’s received more one-star reviews than the Louvre.
Despite the owner of Mona’s ‘disdain for advertising’ the move has formed part of the museum’s latest ad campaign which takes the mickey out of David Walsh’s own creation.
Reviews such as ‘My wife’s asthma played up big time’ and ‘I paid to watch a machine take a dump. Jokes on me’ have been paired with images of unenthused patrons and plastered on billboards across Victoria and New South Wales.
The campaign is also being rolled out on TV, in cinema and social media.
Following the Museum of Old and New Art’s 10th anniversary and Covid shutdown, Mona’s Head of Creative Jardin Anderson said although the campaign may be counterintuitive, it was interesting to push differing opinions back on the general public.
“Art, food, beer, wine, architecture and music are all things that are super subjective and personal, so it’s not surprising that people have opinions,” she said.
“Luckily we believe that all opinions are valid. So valid, in fact, that we’d put them up on a billboard on Parramatta Road.’
Director of Marketing and Communications Robbie Brammall said The Best of Our Worst Reviews campaign highlighted some of the venue’s most colourful criticism from the past decade.
“Mona gets more one-star reviews than the Louvre, with less than 10% of the visitation,” he said.
“David loves that stat. We also get more five-star reviews, but in his mind that’s a less noble metric.”
As part of the campaign T-shirts, tote bags and an AR Instagram filter featuring one-star Mona reviews will become available in late March.
Best of the worst reviews
“Art - are they serious???” - 62mary07069, Warragul
“There were perhaps five items of interest - one being the exit sign. Life is short spend your time elsewhere" - Applestan, Strathalybyn
“Best part was the chooks outside” - Roanna T
“Save your $30, buy beer with it, drink it quickly, vomit and you will see more art in the splatter of your vomit than in Mona.”- Tcatnodak, Jordan, Minnesota
“The greatest con job in Australia since John Howard’s republic referendum!” - Ziggy181
“Dull and pretentious” - Jill D
“I mean, were they actually moulds?” – Seashellseashore, Melbourne
“The experience was the equivalent of having excrement poured into our brains.” - Johnnie J, Adelaide
“Just shocking and sometimes childish rubbish.” - DavidAJ25511TE, Melbourne
Read the best of Mona’s worst reviews at mona.net.au/the-best-of-our-worst-reviews/
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