Australia’s number one biscuit revealed

Arnott’s sold more than 300 million packets of biscuits throughout 2024. This is what they say Aussies picked most.

Australia’s favourite biscuit has been revealed — and it should come as no surprise to many.

Arnott’s sold more than 300 million packets of biscuits throughout 2024. The brand has been tracking what has been sold, including the 10 most popular biscuits in its range.

Tim Tam Original was the most popular biscuit in 2024.

The biscuit was the most popular — but it hasn’t stopped people from venting about the price of the popular sweet treat.

Tim Tams were Australia's favourite biscuit. Picture: Instagram

In September, the $6 price tag on a packet of Tim Tams sparked fury, with some going so far as to label the cost “un-Australian”.

“Like most Australian manufacturers, we are experiencing a significant increase in our input costs, including the surging price of cocoa,’ a spokesperson said at the time.

“This has led us to make the difficult decision to increase the price of our Tim Tam biscuits.

“We continue to invest in promotional programs with our retailers year-round, to ensure consumers can buy our products at great value prices.

“The changes are necessary for Arnott’s to remain competitive as an Australian manufacturer and to continue to make the delicious products Australians know and love.”

There was further rage over the cult biscuit when it emerged it is cheaper to buy the iconic item in the UK than here in Australia where it is made.

However, Tim Tams were the only sweet biscuit in the top five. It was followed by Barbecue Shapes, Chicken Crimpy Shapes, Pizza Shapes and Jatz.

Tim Tam Double Coat jumped up two spots from 2023 to sit at number six. It was followed by Salada Original, Mint Slice, Scotch Finger and Monte Carlo.

Barbecue Shapes were a close second. Picture: Instagram

There are more than 130 types of Arnott’s biscuits and crackers. The oldest biscuits that can still be purchased are Milk Arrowroot, Arnott’s Water Crackers, SAO, Ice VoVo and Scotch Finger.

More than 13.4 million packets of Barbecue Shapes were bought in the last year. And, more than 5.5 million gluten free biscuits were purchased in 2024.

Ranita Cowled, Business Director for Treating at Arnott’s told news.com.au: “There’s nothing like a fresh bikkie debate to start the week and everyone hoping their favourites will make the top 10.

“Whether it be our iconic bikkies like Monte Carlo and Scotch Finger, or crowd favourites Jatz and Barbecue Shapes, it’s clear Aussies love a mix of classic, sweet, and savoury in 2024.

“It’s fitting to see that as we close out the 60th birthday year for Tim Tam that the Original flavour has taken out the coveted #1 spot!”

Originally published as Australia’s number one biscuit revealed