Arnott’s reveal why they think this biscuit is so popular

One of Australia’s biggest biscuit companies has revealed how an 120-year-old treat is still gaining popularity.

One of Australia’s biggest biscuit companies has revealed how a 120-year-old treat is still gaining popularity.

Arnott’s first sold the Scotch Finger biscuit in 1906. It’s one of the only biscuits available in original, chocolate half-coated, gluten free and mini.

But, despite its age, it’s still one of the top biscuits in the Arnott’s family. In the last year, 11 million packets of Scotch Fingers have been purchased. That’s not the only insane fact about the cult classic.

In the 12 months to October 2024, there was a growth of 19.4 per cent in the number of packets bought. For the same time period a year earlier, there was a growth of 13 per cent.

Fans have raved about the product.

“My favourite biscuit is without a doubt the Scotch Fingers... It is the perfect companion for a cup of tea or hot chocolate,” one social media user said.

Arnott's reveal sales growing for 118-year-old biscuit. Picture: news.com.au

Another said: “I like the memories [Scotch Finger] evokes. It was the very first biscuit I tried when I first arrived in Australia … It was love at first bite.”

Vanessa Horton, Arnott’s executive chef, revealed she thinks it's the biscuit’s simplicity that keeps people coming back.

“For me, Scotch Finger wins the hearts of Aussies with its generous simplicity,” Ms Horton said.

“As one of our longest ranging bikkies, not only can it be found from everywhere from Brighton to Broome, it’s a pantry staple that is the perfect partner to a hot cuppa, delicious to enjoy on its own, or an easy hack to bake and create with.

“I love that it feels like you’re getting two bikkies in one, with that iconic Scotch Finger snap.”

Meanwhile the brand’s marketing manager Kayla Dryden said it’s the nostalgia factor that keeps people coming back.

Earlier this year, the internet declared a crime had been committed with one Scotch Finger storage act.

The Reddit picture showed a bowl filled with the biscuits. The iconic Australian biscuit had been broken in half. But, not along the existing line. Instead, the break was in the opposite direction.

A picture of Scotch Finger biscuits has caused anger. Picture: Reddit/Achaeminuz

“My friend stores the Scotch like this. Should I call the police?” the horrifying image was captioned.

And social media users were quick to weigh in on the topic. One said; “You don’t need this negativity in your life.”

“Is this how Italians feel when they see spaghetti split in half?” one social media user asked.

Another said: “Like, lengthways? Or do people snap it in half to fit in a container? That is sufficiently serial killer behaviour that I have never even considered it as a possibility.”

“I would have said call the police. But then I realised – this is not food. It is art. It depicts how everything delicious will be broken. We are meant to feel horrified. It should be sold to a gallery for three million dollars,” one person commented.

Another social media user said: “This can’t be real. Broken in half and uncovered so they go stale – this is the absolute worst.”