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Brighette Ryan

Millennials react to Bernard Salt’s attack on smashed avo

Brighette Ryan
Under siege: smashed avocado on toast.
Under siege: smashed avocado on toast.

Who knew a humble slice of avocado toast could cause so much trouble?

Unless you have been hiding behind a rock since Saturday, you will be well aware of the outrage that Bernard Salt has provoked amongst young people.

In his The Weekend Australian Magazine column attacking “the evils of hipster cafes”, the demographer and Baby Boomer lashed out at “the youth of today” for their wasteful spending.

“I have seen young people order smashed avocado with crumbled feta on five-grain toasted bread at $22 a pop and more,” Salt penned on behalf of “Middle-Aged Moralisers”.

“I can afford to eat this for lunch because I am middle-aged and have raised my family. But how can young people afford to eat like this?

“Twenty-two dollars several times a week could go towards a deposit on a house.”

His words have caused millennials to spit out their soy flat whites in disgust.

The response has been so great that home lender ME bank has even launched a marketing campaign for its home loans with the words “Have your smashed avo and eat it too”.

“I clearly touched the avocado zeitgeist in Australia,” a bemused Salt told The Australian this morning.

“You can say a lot of things about Generation Y — they are remarkably tolerant — but you don’t mess with their breakfast.”

Despite the dramatic response, Salt says he is pleased to have inspired such debate, and hopes action can come out of it to spark better affordability in the housing market for young people.

“Australia works better when everyone believes they have the opportunity to buy a house if they want to.”

Don’t miss Bernard Salt’s full response to the avocado furore this Saturday in The Weekend Australian Magazine.

Brighette Ryan
Brighette RyanWeekend Digital Editor

Brighette Ryan is The Australian's digital night editor. She was previously Social Media Editor, leading the paper's social media strategy across platforms including Facebook, Twitter and Instagram. Brighette has also worked as a producer for 2SM and as a social media producer for the Nine Network.

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Original URL: https://www.theaustralian.com.au/life/columnists/bernard-salt/millenials-react-to-bernard-salts-attack-on-smashed-avo/news-story/a0e8473f9e80663d7569364930aa0321