Sky News, Streem agree to exclusive monitoring
Media monitoring company Streem and Sky News Australia have agreed to a multi-year exclusive monitoring rights deal.
Media monitoring company Streem and Sky News Australia have agreed to a multi-year deal that gives the media intelligence business exclusive monitoring rights to the 24-hour news channel.
The deal means that from September 1, Streem will be the only media monitoring organisation in the Australia/New Zealand market able to provide customers with full content from Sky News Australia, including alerts, streaming, downloads and transcripts. “Sky News Australia is a highly influential broadcaster. From boardrooms to party rooms, corporates to government, we’re delivering customers real time monitoring from the best platform available,” Streem’s chief executive Elgar Welch said.
Corporate and government clients use media monitoring services to keep informed of news and information about their organisation, competitors and industry.
There are three major players in the Australasian market – Streem, Isentia and Meltwater – but the dynamic of the industry has shifted in recent times as previous multi-year deals expire and publishers seek to secure more money for their content in the digital era.
Last year, Streem agreed to pay a fixed percentage to publishers to use their content under a new deal with the not-for-profit licensing group Copyright Agency, which is the “collecting body” in charge of issuing licences that permit the redistribution of news stories to corporate and government clients.
Isentia and Meltwater are embroiled in legal action against CA over its fee structure.
Last month, Isentia revealed a takeover offer from Britain-based Access Intelligence, which is subject to shareholder approval.
Mr Welch said media data is a “more important resource than it was a few years ago”.
“If you’re a publisher today, you have every right to charge what’s fair and reasonable for your content,” he said.
Streem’s clients include Telstra, Qantas, the Commonwealth Bank, and the Department of Prime Minister & Cabinet.
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