‘A win for fans’: Telstra, Kayo in new sport deal
Foxtel’s Kayo and Telstra have signed a landmark deal to give millions of Australian sport fans access to top-tier events at a heavily discounted price.
Foxtel’s Kayo Sports and Telstra have signed a landmark deal to capitalise on the booming “streaming generation”, with millions of Australian sport fans set to access top-tier sporting events at a heavily discounted price.
The three million Telstra customers who are already signed up to its Live Pass App will be eligible to access all AFL and NRL games, including the finals, on Kayo, as well 50 local and international sporting fixtures. The fixtures will be available on the various platforms — mobile phone, tablet, television — for $5 a month.
Other Telstra customers can sign up to the Kayo deal for $15 a month. The existing Kayo package costs $25 a month.
Patrick Delany, the chief executive of the Foxtel Group, said the deal was aimed at the burgeoning “streaming generation”, which is are consuming sport in “ever-evolving ways”.
“Kayo is a bold and unique thing in the world, to have 50 sports streamed live. It’s made for the streaming generation, which is on the boil and moving,” Mr Delany said.
“That streaming generation, that love a different form factor — and clearly love this way of viewing these sports — now have an opportunity to get fully behind Kayo.”
Telstra and Foxtel announced the deal on Tuesday, with Telstra chief executive Andy Penn saying the deal reinforced the success of the telco’s long-term partnership with Foxtel and its premier sports streaming service, Kayo.
The service would incorporate the latest technologies for sports coverage, including AI, virtual reality, and 5G, Mr Penn said.
The new initiative was also backed by the AFL chief executive Gillon McLachlan and NRL boss Andrew Abdo.
“It brings footy fans the very best content on demand, wherever and whenever they need,” Mr McLachlan said.
Mr Abdo said it was important to deliver live sports on a variety of platforms.
“This is a win for the fans.”
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