Huge success of NT tourism voucher scheme shows it was the right move
IN March the NT News started its campaign for the Northern Territory government to introduce a voucher scheme to provide a stimulus for our tourism and hospitality industry. The proof we were right was in the pudding when the scheme finally went public on Wednesday – with all 26,000 vouchers disappearing within hours.
Opinion
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IN March the NT News started its campaign for the Northern Territory government to introduce a voucher scheme to provide a stimulus for our tourism and hospitality industry.
Spend some to get some was important help for the critically ill businesses that 17,000 Territorians depend on for work.
Give people the right incentive and they will dig into their deep pockets and drag out their mothballed cash to get a bargain.
The proof that we were right was in the pudding when the NT government’s tourism and hospitality voucher scheme finally went public yesterday morning.
The 26,000 vouchers disappeared quicker than rolls of toilet paper in a pandemic.
Faster than the Territory’s Home Improvement Scheme and faster than the Darwin Council’s well-received voucher scheme.
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By the way, take a bow Darwin Council because you didn’t have to be dragged kicking and screaming to the table with your stimulus support. And you have generously extended it for another two weeks.
For the NT government’s part, the local tourism voucher success must surely serve as proof that we are right in calling for you to now offer incentives for interstate travellers to want to come to the Territory.
Buy one seat, get one free airline holiday packages should be on the table.
Amazing new NT News subscription offer: $1 a week for the first 12 weeks
We have to give people interstate a reason to chose the Territory ahead of Queensland.
Money talks.
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