Cadbury releases Pineapple Lumps chocolate blocks in Australia
Move over Caramilk — there’s now a new favourite on the block that’s been snuck into Australian stores right under everyone’s noses.
Move over Caramilk, it looks like there’s a new favourite chocolate on the block.
In September Cadbury announced it would be launching a limited edition range of Pascall’s Pineapple Lumps blocks in New Zealand.
But the fact that the cult sweet treat was combining with Cadbury chocolate for a special run in New Zealand left Australian fans disappointed — until now.
Eagle-eyed shoppers reported earlier this week that Pascall Pineapple Lumps chocolate blocks have been popping up in Australian grocery stores.
In a statement to news.com.au on Thursday, Cadbury Australia marketing manager Katrina Watson confirmed that its Pineapple Lumps blocks were being made available in Australia — but you better get in fast.
“Cadbury Dairy Milk inspired by Pineapple Lumps has been flying off shelves in New Zealand in recent weeks, so it’s exciting for us to be able to make it available to Aussie Cadbury fans at independent retailers,” she said.
“The delicious combination of Cadbury Dairy Milk milk chocolate and chewy pineapple-flavoured marshmallows is available at IGA, Supa IGA and Ritchies supermarkets for a limited time, so get your hands on some before it disappears from Aussie shelves.”
WHAT ARE PINEAPPLE LUMPS?
For the uninitiated, Pascall’s Pineapple Lumps are a uniquely New Zealand confectionary treat first sold way back in 1935.
The sweet treat is a chewy marshmallow-like pineapple coated in chocolate and are also a favourite edition to slices and other baked goods.
They’ve since gained a devoted following overseas, with Pascall’s Pineapple Lumps available in Australian grocery stores.
Back in New Zealand Pascall’s Pineapple Lumps is up there with other national treasures like L&P soft drink and hokey pokey ice cream.
On their website Pascall proudly sums up their Pineapple Lumps by writing: “Those other countries can keep their gold, diamonds and oil — we’ve got the most scrumptious National Treasure of them all!”
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CADBURY CARAMILK SPARKS FRENZY
Last month Cadbury confirmed it would be bringing back Caramilk after overwhelming customer feedback.
“We’ve listened to the tens of thousands of Aussies asking us to bring Cadbury Caramilk back,” Cadbury marketing manager Katrina Watson said.
“We couldn’t ignore their passion for our golden chocolate block, so we’re proud to be bringing it back.”
Cadbury’s Caramilk, a hybrid caramel and white chocolate bar, was part of the chocolate brand’s line-up in New Zealand and Australia until it was discontinued in 1994.
It came back in Australian supermarkets for a limited run in early 2018, however blocks of the precious golden chocolate were hard to come by.
While this time around its back in stores as part of Cadbury’s permanent chocolate range that doesn’t mean it has been any easier to come by.
While it comes with a recommended retail price of $4.80, online auction site eBay is chock-a-block with Caramilk for sale at wildly inflated prices.
One listing has three Caramilk blocks available for a cool $150, while another has 25 blocks listed for a whopping $1250.