Cindy is an eCommerce Producer who loves helping consumers optimise their shopping experiences. She holds a Bachelor’s degree in Animal and Veterinary Bioscience with Advanced Studies in Economics, bringing expert skills in research, science, and data analysis to her content writing. With a background in digital marketing and SEO writing at Petsy Pet Insurance—plus co-founding Patricia’s Flowers, her own family florist business—she blends creativity with data-driven insights. Passionate about consumer trends and storytelling, Cindy is dedicated to connecting readers with the best deals, research, and great products. When she’s not working, she’s a keen sports enthusiast, always up for trying something new every weekend.