18 best lingerie brands to buy online in Australia 2024
The just-released collection has shoppers flocking online with rave reviewers saying it’s “so hot” and “stunning”.
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Hear me out – there is no article of clothing that can make a woman feel more powerful or more confident than the right piece of lingerie.
Underwear has the potential to make someone feel empowered and, yes – sexy.
You just have to find the right lingerie brand for you.
If you’ve not yet discovered lingerie you love to wear – under clothes or on its own – we’ve rounded up the best lingerie brands for you to buy online, including the new Fine Lines Plunge collection fronted by Nadia Bartel. The Henne co-founder received dozens of comments of support on Instagram saying she looked “so hot”, “stunning” and “absolutely incredible”.
We also love the Berlei Barely There T-shirt bra (now 40 per cent off at Myer) that’s been labelled the “comfiest bra ever”.
Your underwear drawer has never looked – or felt – so good.
OUR TOP PICKS
EDITOR’S PICK
Fine Lines has been creating some of Australia’s favourite bras for over 30 years. All products are designed and tested in Melbourne and they are committed to the perfect fit.
Their latest release with Aussie former model and fashion designer, Nadia Bartel, as the face of the campaign is no different. The PLUNGE collection is designed for women who want not only support in their bras but to feel confident and sexy too.
For Nadia, when it comes to feeling sexy in lingerie she tells news.com.au checkout it’s “all about confidence and feeling happy where you are within yourself.”
“So for me, it’s doing wellness or self care things that give me joy, taking time to read, going for walks, spending quality time with boys and working on things that excite me.
“When I am doing all these things, I feel I love my body more and practise more body positivity.
She also says if she were to only wear one type of bra for the rest of her life it would be a T-shirt bra.
“They are so smooth and versatile and look good under everything,” she says.
“They have good coverage and often, like the Fine Lines ones offer convertibility options like criss cross and halter which are really handy for wearing under different outfits.”
Price range: $15 to $75
Size range: 6A to 26E
Return policy: Refund or exchange on most items within 30 days of purchase for change of mind
WHAT WE’RE LOVING
Attitude Wireless Plunge Bra in Black, $44.96 (down from $59.95) at Myer
The Wireless Plunge Bra is one of Nadia’s favourites from the collection.
“I love that it’s a low scoop neckline with no underwire, so it’s soo comfy but still gives your chest a nice boost. It’s such a unique design,” she says.
Attitude Extreme Plunge Bra in Black, $44.96 (down from $59.95) at Myer
“I also love the Extreme Plunge Bra,” Nadia says.
“It will give your chest the biggest boost, but it also has super thin straps that convert into three different ways, so it’s the perfect bra in summer, ideal for wearing with low-back and low-front tops or dresses.”
Australian underwear brand, Nala, was started in an effort to break away from traditional stereotypical lingerie and cater for all bodies and different shapes and sizes. With its gender-neutral and size-inclusive lingerie, the Aussie brand has amassed a dedicated following on social media thanks to its inclusive products.
Founded by Australian couple Chloe and Phil de Winter, the brand also has a sustainability focus and uses bio-based fabrics for their pieces. Plus, it only launched roughly 18 months ago and since then has been seen on some of Australia’s favourite influencers, including Anna Paul and Chantelle Otton.
Price range: $25 to $89
Size range: A to J cup and XXS to 6XL in underwear
Return policy: Refund or exchange within 30 days of purchase for change of mind
WHAT WE’RE LOVING
Support Wirefree Bralette, $59 at Nala
Tried and Tested by Philippa Tonkin, Shopping Writer
I can confidently say I have never worn a bra as comfy as this. As someone with a fairly big chest, to say I was sceptical of a wirefree bra would be an understatement. I’ve had friends and seen people online rave about how supportive they can be but the few times I’ve tried one before, the support has been next to nothing while the final look was far from flattering.
But, after seeing rave reviews about this bra online, I decided to bite the bullet and give it a go.
Wow! The support is truly unreal. You’ve seriously got to try it to believe it. While I wouldn’t say it holds you in place the same way a heavy-duty sports bra or a full-cup wired bra would, it definitely is enough for me to go out in public without any qualms. Something I have never been able to do in a wirefree bra before.
And it seems I’m not the only fan of the bra, as it has hundreds of five-star reviews.
One happy customer, who wears a size 18J bra, writes, “I was sceptical about Nala after trying other wire-free styes and not getting the needed support but my Nala arrived today and it’s so, so perfect on. I have support on my back, full coverage but also still showing a bit of cleavage! Considering I’m only 23 I still feel my age which I’m so thankful for! Thank you Nala team, you’ve improved my confidence so much.”
Another bigger-busted customer writes, “Five stars from a 16H woman who hates wired bras and hasn’t found a good wirefree one until now.”
Bio High Waist Brief, $25 at Nala
Tried and Tested by Philippa Tonkin, Shopping Writer
When I first pulled these undies out of the package, I laughed because they looked exactly like what you’d picture when you think “granny undies”. I thought, “what have I done?”
But once you actually put them on, all thoughts of grandmas go out the window. They feel so incredibly soft and feature a wide folded waistband for extra comfort, flat finished legs with sheer organza elastic, a breathable cotton gusset and a mesh lining for support. If a hug could be in underwear form, this would be it.
Plus, it’s also made from the brand's sustainable bio-based fabric which is 85 per cent bio-based nylon and 15 per cent elastane.
“I have these in nearly all the colours … they sit perfectly and do not ride up,” writes one five-star review of the briefs.
Meanwhile, another writes, “These are pure heaven. Comfiest briefs I’ve ever worn.”
Founded as Unique Corsets Limited in 1910, and renamed as Berlei in 1917, this Australian lingerie brand seriously knows what it’s doing. For over 120 years, Berlei has been providing women from all over the world with the comfort and support they need to go about their busy days and has grown to become one of the most popular lingerie brands not only in Australia but worldwide. While other perhaps more sexy lingerie brands have since come to the market, Berlei is still thousands of women’s go-to for quality, everyday wear pieces that they know are going to fit well and feel comfortable. If you’re looking for one of the best lingerie brands on the market, look no further.
Price range: $19 to $100
Size range: 6A to 24E (on Myer)
Return policy: Refund or exchange on most items within 30 days of purchase for change of mind
WHAT WE’RE LOVING
Barely There T-shirt bra in Nude, $41.97 (down from $69.96) at Myer
Tried and Tested by Melody Teh, news.com.au checkout Deputy Editor
This is my go-to bra for everyday wear and has been for the last few years. It’s the most comfortable T-shirt bra I own and I love it so much, I have it in two colours – beige and black.
This bra fits well and looks great under any piece of clothing as it doesn’t show any lines or bumps. But most importantly for me, the Berlei Barely There bra is so supportive and comfy that sometimes it feels like you’re not wearing a bra at all, which we all know is the highest of praise for bras.
I know I’m not the only one who loves these too, as the Berlei Barely There bra currently holds a 4.7 rating out of over 1200 on the Myer website. For an everyday bra that will last you, get this one – you won’t regret it!
Understate Full Brief in Nude, $11.97 (down from $19.95) at Myer
As sexy as lace can be, sometimes we really just need some full-coverage undies. Crafted from recycled polyester with a flat legline for a streamlined look under clothing, these undies won’t let you down.
Five-star reviews say they are “comfortable”, “hold everything in” and “smooths the tummy and no indent or bumps on your behind”.
Since launching in 2015, fast-growing UK underwear brand Lounge has become a worldwide hit – especially in Australia. Set on their “Comfort Made Sexy” mission, Lounge offers everything in lingerie, from everyday bras to mesh and lace bras, classic briefs to sheer thongs, and casual apparel and pyjamas to risqué intimate sets. Its large array of intimates are created in various fabric blends like bamboo-elastane, polyamide-spandex, recycled polyester-elastane and more.
With aims to support and encourage women to feel both sexy and comfortable in everything, Lounge boasts diverse sizing with bras ranging from 8A to 16I (AU) and underwear ranging from XS to 3XL.
So if you’re after comfortable, quality lingerie for all occasions at reasonable price points – Lounge is your go-to. Plus, its currently running a build and save bundle (3 for $55/6 for $90) offer.
Price range: $20 to $90
Size range: 8A to 18G
Return policy: 45 days return policy from date of dispatch
WHAT WE’RE LOVING
Bamboo Triangle Bra, $50 at LOUNGE
Crafted from a bamboo-elastane blend, this effortlessly stylish bralette features a soft plunging neckline, triangle cups, adjustable straps, and chic “LOUNGE” branding on the stretchy underbust band.
One five-star reviewer has hailed it the “best bralette ever”, writing: “This is my favourite bralette, I wear it everyday! So comfy and surprisingly supportive. I normally wear a 10DD and I got this in a medium and it fits so well. Definitely recommend to people who don’t like underwire bras.”
“Super impressed by the quality and comfort of this set. Absolutely the best to wear for a lounge day while still feeling put together. Highly recommend!” another wrote.
Bamboo Triangle Thong, $25 at LOUNGE
Designed to sit high on the hips, this flattering triangle thong features signature “LOUNGE” branding on the elasticated waistband. Crafted from a bamboo-elastane blend, this pair is not only lightweight and breathable but moisture-wicking, antibacterial, wrinkle resistant and hypo-allergenic. It’s seriously great for everyday wear.
Five-star reviewers say they’re “in love” with the pair.
“10/10. In love with this bottom, it’s so comfortable,” one wrote.
This set is available in a range of colours including white, which popular influencer @sophadophaa_ featured in her very own Lounge x Sopha Dophaa edit sparking a frenzy on Instagram. Fans of the influencer commented on a post saying: “obsessed is an understatement”, “I want it all”, “obsessing over all of this” and more.
This New Zealand brand has been a leader in intimate apparel for over 70 years. It is one of those classic, reliable lingerie brands that people come back to time and time again. But while they are, of course, known for their trusty, everyday bras, the brand is also home to more intricate intimate pieces for when you’re after that little bit of added sexiness.
Plus, did you know you probably have been pronouncing the name wrong for years? The brand is pronounced “bend-on” after its ability to bend on your body.
Price range: $6 to $63 (at Myer)
Size range: 8A to 22J
Return policy: Refund or exchange on most items within 30 days of purchase for change of mind
WHAT WE’RE LOVING
Sofia Underwire Bra, $44.97 (down from $74.95) at Myer
The perfect combo of sexy and support, this balconette underwired bra from Bendon gets our pick for the best bra on the market right now. Multiple members of the team have it and all love its delicate, pretty nature. The rigid lace and soft stretch mesh work together to provide the ultimate support. Kirstin notes that the “soft lace scallop edge and gathered satin strap details give it a sophisticated touch.”
Sexy and sophisticated? Sign us up.
Plus, it is available up to a G Cup and unlike other bras that claim to go up to bigger sizes but never actually work, members of the team can personally confirm that this is not the case for the Sofia bra. It provides the perfect “subtle uplift and support” says Kirstin.
This bra is also available from the Bendon website.
Sofia Bikini Brief, $23.97 (down from $39.95) at Myer
Make it a set with matching black briefs. Featuring lace detailing, these undies have a feminine feel but also are super comfortable too with the stretch mesh over the back. Plus, the satin bow at the front adds that little bit of extra sweetness. The briefs are also available from the Bendon website.
When it comes to basics like bras and undies, buying from a tried-and-true store can be just the ticket. Target offers vast choice in not only products but also different brands, so you can be sure to find something you like. Whether you’re after a classic T-shirt bra or interested in something a little more sexy, Target has got you covered. Plus, it’s also hard to look past its amazing, budget-friendly prices.
Price range: $5 to $35
Size range: 8AA to 26E
Return policy:
WHAT WE’RE LOVING
Moulded Wirefree Bra, $32 at Target
Gone are the days when women had to suffer in silence with pesky bra wire poking into them all day long. These days, comfort is key and the Moulded Wirefree Bra from Target offers that in spades. Designed to create a smooth silhouette under your clothes, it is both comfortable but supportive. It’s also great for those with a larger bust as it features thick, adjustable shoulder straps for extra support.
It also has over 1000 five-star reviews. “The most comfortable and long-wearing bra I have ever worn,” said one five-star review.
Another wrote, “Have been wearing these bras for twenty years the most comfortable bras ever.”
5 Pack Cotton/Elastane Full Briefs, $12.95 at Target
If you’re after some trusty undies that won’t let you down, this five-pack is the way to go. Providing full front, side and back coverage, you won’t be lacking in comfort and support. Made from a cotton/Lycra blend, these are the undies you put on every day without any second thought.
Reviewers are also big fans. “I have been buying the pack of five briefs from Target for years,” wrote one five-star review.
“If they did fall apart after 1 year I would be OK with that given the price BUT THEY DONT!
“Mine last for years! Extremely comfortable, dry quickly when washed and maintain their shape over and over,” they continued.
Founded on the Gold Coast, Homebodii is all about providing gorgeously feminine sleepwear, loungewear and lingerie to women that’s not only comfortable but draws inspiration from our Aussie landscape. While Homebodii are best known for their bridal loungewear (which has even been showcased at New York Fashion Week) they also make a stunning range of intimates that can’t be slept on.
Their lingerie range consists of bodysuits that can be easily styled with denim or a cute skirt for a night out, as well as wire-free lace bralettes that don’t compromise on style while offering comfort. Their Australian designed Petra range is made with 95 per cent Lenzing Modal, a certified sustainable botanical fibre, that has the bonus of feeling silky smooth against your skin.
Price range: $49.95 to $159.95
Size range: XS to L
Return policy: You may return your online purchase, provided it’s in its original, unworn condition, within 7 days from receipt of goods.
WHAT WE’RE LOVING
Petra Tencel Bralette, $69.95 at Homebodii
This bralette is not only made from sustainable materials but it also features gorgeous lace detailing. Other features include rose gold hardware, adjustable flutter straps and a bust that’s lightweight and moulds to your shape.
“Really soft and comfy, I’m surprised lace can feel this comfortable!” one five star review reads.
“I have been looking for a lace bralette to feel confident and feminine around the house. I am so thankful I came across the Homebodii website. The Petra Bralette is such a lovely, delicate design with soft material for added comfort,” another five star review reads.
“I ordered it in pink also which is also stunning. My order arrived promptly and came beautifully presented with the added touch of a gorgeous hand written card. I can’t wait to place another order!”
Brooklyn Bodysuit, $149.95 at Homebodii
This bodysuit is great value when you consider you can wear it either as part of your outfit as well as lingerie under your clothes. Made from satin, the Brookyln Bodysuit has ultra-flattering balcony underwire cups as well as an elasticated waist and lightly boned bodice.
There’s so many different ways you could wear this bodysuit: Pair it with jeans and a blazer for a smart casual look or with your favourite skirt and heels for a night out. Plus it works great if you’re looking for underwear that’s not quite shapewear but will still cinch you in all the right places. It’s also comes in white, making it a great gift for a bride-to-be to wear while she’s getting ready on her big day.
Five star reviews from shoppers say it is “simple, classy, comfortable and hugs the curves in all the right spots” as well as having a “gorgeous silky feel”.
BEST AFFORDABLE LINGERIE BRANDS
Cotton On Body is a classic Australian lingerie brand for a reason. From their everyday pieces to their more elevated alluring products, they do it right and they do it well. And at a reasonable price, too.
Price range: $5 to $39.99
Size range: 8A to 16F underwear from 6 to 30 or S to XXXL
Return policy: Products purchased from any Cotton On Group retail or online store can be returned at any time by the customer with proof of purchase. Cannot return underwear.
WHAT WE’RE LOVING
Ultimate Comfort T-shirt bra, $34.99 at Cotton On
Crafted from a four-way stretch fabric that moves with your body and featuring contoured, smooth cups and plush shoulder straps, this is a bra you’ll wear over and over again. Coming in at less than $30, it’s no surprise that is has been sold more than 127,289 times all over the world.
Senior Manager eCommerce Content and Strategy, Edwina Carr Barraclough, tried it out and had this to say: “Upon clipping it up and setting about my day I was struck by one thing: how incredibly comfy it was. It felt like my boobs were being cradled in a soft yet supportive cloud.”
Another former writer Jessica says, “I liked the simple but sexy design (I’m vain, so sue me), my boobs felt perfectly nestled and I couldn’t even feel the bra during the day.”
The Invisible Bikini Brief, $12.99 at Cotton On
These best selling undies are cut in a low-rise style from a super supportive microfibre fabric with no seams at the leg or the waist.
“Comfortable, breathable and looked invisible under my silk dress,” wrote one five-star review.
Another wrote, “Absolutely love it, the material is very soft and stretchy. It leaves little to 0 lines when I wear a tight dress or leggings.”
Another classic Australian brand, Bras N Things is your go-to for all things lingerie. Whether you’re in need of a comfy everyday bra or more exciting special occasion lingerie, Bras N Things has you covered. And at a super reasonable price too, it’s hard to look past this reliable brand.
Price range: $16.99 to $129.99 (at THE ICONIC)
Size range: Bra sizes range from 8A to 26H and underwear from 6 to 22.
Return policy: At THE ICONIC: Free returns for 30 days. Underwear cannot be returned. At Bras N Things: Free returns with the Money Back Guarantee.
WHAT WE’RE LOVING
Posie Lace Full Cup Bra, $59.99 at Bras N Things
Crafted from a blend of mesh and overlaid lace detail, this plunge bra is a perfect mix of flirty and fun. The sweet ivory colourway paired with the stain bow is just the cherry on top.
Bethany Brazilian Knicker, $29.99 at THE ICONIC
Create the ultimate matching set with these Brazilian style undies from Bras N Things. Featuring a lace front with stain binds, these briefs will make a great addition to your lingerie drawer.
Dedicated to ethical transparency of their processes and use of the finest materials, Everlane has become the go-to brand for those who demand excellence from the brands they give their money to. Don’t expect trends here – only timeless, quality designs that will survive the years.
Price range: $26 to $101
Size range: Bra and underwear sizes range from XXS to 2XL
Return policy: No returns for underwear (tops or bottoms)
WHAT WE’RE LOVING
The Cotton Bralette, $47 at Everlane
The Bralette is a signature item of the Californian label, with over 680 reviews giving it just shy of a five-star rating. Fashioned from a rich cotton-blend material, in a universally flattering athletic cut, it comes in pink, onyx and heather grey.
The Cotton Hipster, $25 (or 3 for $60) at Everlane
Score the matching briefs for that easy, comfortable every day feel. Featuring an easy low rise, and moderate bum coverage that won’t ride up, these undies are designed for getting down to business.
BEST SIZE INCLUSIVE LINGERIE BRANDS
Kim Kardashian’s fashion brand has truly changed the game when it comes to combining comfort and style. The brand’s underwear and shapewear especially are true must-haves. Gone are the days when donning some shapewear meant squeezing and contorting your body into a million different shapes. With Skims, support and comfort are at the forefront of everything they do.
Price range: $36 to $124
Size range: Bra sizes range from XXS to 5XL and 8A to 24FF and underwear from XXS to 5XL
Return policy: All returns must be postmarked within 30 days of your order date. Items must be unworn, unwashed, in their original condition and with all tags attached. Items marked Final Sale cannot be returned.
WHAT WE’RE LOVING
Seamless Sculpt Bralette, $74 at Skims
If, like me, you need a lot of support and the idea of an underwire-free bra is a scary concept then Skims might be the perfect option. Designed for strong, targeted compression, this bra supports all the support you need without sacrificing comfort. This seamless piece is perfect for everyday. “Makes me feel so good,” wrote one five-star review on Google and honestly, isn’t that all we want from a bra? This is a purchase you won’t regret.
Seamless Sculpt Mid Waist Brief, $62 at Skims
Shapewear but make it comfy. Invisible under everything, these briefs are designed to keep your tummy supported while also lifting and shaping your butt. “Sculpted to my max! Love this! It sucks it in without being uncomfortable and smooths everything out perfectly,” wrote one five-star review.
Since 1948, French lingerie brand Simone Perele has been creating lingerie that celebrates and empowers the female form. And unlike other more elaborate designer lingerie brands Simone Perele caters to a large range of bust sizes for both everyday pieces to special coccasion lingerie too. The now modern lingerie brand is a firm believer that larger busts shouldn’t be reduced to basic designs that are all about functionality with no thought towards aesthetics. Simone Perele has an extensive collection of elegant, refined pieces so that people with larger chests can feel not only comfortable but beautiful too.
Price range: $10 to $249
Size range: Bra sizes range from 8AA to 24G and underwear from 8 to 24.
Return policy: Refund or exchange on most items within 30 days of purchase for change of mind
WHAT WE’RE LOVING
Wish Full Cup Plunge Bra in Crystal White, $111,97 (down from $159.95) at Myer
Combining an ultra-control cup with a delicate lace design, this bra is ideal for larger busts. A true work of art, the bra features double tulle lining from D cup, underwire for uplifting support, full coverage, multiway straps and a lace ballet back.
Karma Bikini Brief Ivory, $69.97 (down from $99.95) at Myer
Full-coverage underwear paired with a feminine lace design puts these briefs at the top of our list. Made from seamless tulle in a classic bikini cut, we love how the lace design at the front adds that sultry touch while the full-coverage back helps add some comfort back in.
BEST LUXURY LINGERIE BRANDS
Would it really be a list of the best lingerie brands without Calvin Klein? This iconic American brand was founded in 1968 and since then has evolved into one of the most recognised and most popular lingerie brands in the world. Known for its exceptional quality and classic designs, Calvin Klein is loved by celebrities and regular people alike thanks to its simple aesthetic and comfy fit.
Price range: $39.95 to $109.95 (on THE ICONIC)
Size range: 8A to 16D (on THE ICONIC)
Return policy: Free returns for 30 days. Underwear cannot be returned.
WHAT WE’RE LOVING
Invisibles Lightly Lined V-neck Bralette, $35.97 (down from $59.95) at THE ICONIC
This bralette has gone viral on TikTok, with shoppers labelling it the perfect bra for bigger busts, especially if you don’t want visible bra straps under your clothes.
“You will not be able to return to normal bras once you’ve tried these bras,” influencer Loz Curtis said in a TikTok video about the “truly life changing” bra.
“The reason I love these is if you have bigger boobs these are minimising, they’re not going to make your boobs look huge … they don’t have the underwire, they smooth this part of the body.”
Invisibles Hipster Briefs, $17.97 (down from $29.95) at THE ICONIC
For the record, there is nothing wrong with undie lines under your clothes. We all wear them and it’s nothing to be ashamed of. However, if you are truly after a seamless fit, then look no further. Crafted with a raw edge seam, these briefs are designed to keep you comfy all day and not show up under any clothes. Made from a lightweight woven fabric, these form-fitting undies have a hipster cut and will see you through any occasion.
Undeniably synonymous with luxury, ready-to-wear and lingerie brand Fleur du Mal has maintained its position as one of the most covetable lingerie brands. Known for marrying exquisite fabrics and fine craftsmanship, the luxe brand aims to celebrate the pleasures of dressing and undressing.
Price range: $70 to $1060
Size range: 32A to 36D
Return policy: The return must be requested within 30 calendar days of the delivery date. Intimate apparel and swimwear: must be returned unworn, and with the original hygienic protection sticker still intact. International customers are responsible for covering the cost of return shipments and co-ordinating the return with their local post.
WHAT WE’RE LOVING
Fleur Du Mal Red & Purple Naomi Bra, $118 (down from $225) at SSENSE
Add some sexiness to your lingerie drawer with the exquisite Souplè lace triangle cup bra that is pure romanticism. Crafted from a blend of silk and elastane with lace trimming, it also features a bow accent and logo charm, as well as cutout detailing on the cups. The delicate design is not only flirty but flattering. Although this might not be one for your everyday wear, if you’re looking for something for special occasions, this is a great option.
Fleur Du Mal Purple Naomi Thong, $58 (down from $110) at SSENSE
Create a matching set with this purple thong. Crafted from stretch nylon, the all-over lacy bottoms feature a cutout on the back, red accent detail and a bow for a sweet finish.
BEST SEXY LINGERIE BRANDS
ROSIE HUNTINGTON-WHITELEY LINGERIE AT MARKS AND SPENCER
Supermodel Rosie Huntington-Whiteley’s collaboration with iconic British brand, Marks & Spencer, is truly a work of art. From colourful silk and elegant lace pieces to comfy casual underwear, this is a brand we’ve been keeping our eye on for a long time. We’re particularly a fan of the more sultry pieces and love the touch of glamour they bring to our everyday lives.
Price range: $23.99 to $105
Size range: Bra sizes range from 10A to 20E and underwear from 3XS to 5XL.
Return policy: You may return unused products within 30 days of purchase with a printed return note. Your items don’t need to be in the original box or bag as long as they’re securely packaged. A standard returns fee of $29.99 will be charged and deducted from the value of your refund.
WHAT WE’RE LOVING
Aster Sparkle Lace Wired Plunge Bra A-E, $69.99 at Marks and Spencer
Crafted in a timeless white, this plunging bra is designed to enhance your natural cleavage while also providing the necessary extra support. Featuring vintage-inspired lace and a flattering cut, it’s the perfect piece when you’re after a little confidence boost.
Aster Sparkle Lace High Leg Knickers, $35.99 at Marks and Spencer
Create a set with these elegant and sumptuous matching briefs. Made from silk and lace, it’s hard to not feel your best when you don this alluring set. Featuring a high-leg cut, this flattering silhouette will make you feel on top of the world. I also love that it’s ssexy enough for special occasions but not too OTT for everyday wear too.
English brand, Lovehoney, is motivated by a vision of improving the sexual wellness of all people. Best known for their edit of sex toys and accessories, the retailer also sells provocative lingerie and accessories like garter belts to suit every figure and wallet. Some reviews note that buying a set can be difficult when it comes to sizing but one way around this is to buy your bra and underwear separately so you can get your perfect size in both.
Price range: $5.95 to $109.95
Size range: Sizes range from small (size 6-8) to 5/6XL (size 26-28).
Return policy: You have 60 days from the date of purchase to return items to us. Products must be unopened, unused or unworn and have packaging or tags intact.
WHAT WE’RE LOVING
Black Longline Bra and Crotchless Thong Set, $74.95 at Lovehoney
Featuring a longline lace bra and delicate high-waisted G-string, this flirty look is inspired by steamy hit series Bridgerton. In fact, their recently released Wild Anticipation collection draws all its chic designs from the romantic magic of the show, featuring delicate watercolour floral teddies and floaty lace bodysuits. We love the size inclusive options and the affordable price points, too. “Love this set and how amazing it made me feel!” wrote one five-star review.
If you’re after high-quality lingerie that’s always sure to have you feeling your absolute best, Agent Provocateur is a sure winner. Since 1994, the British brand has been creating lingerie that was made to be seen. Known for not being afraid to step outside the lines, Agent Provocateur launched a new era of lingerie and you underwear drawer will seriously thank you.
Price range: $30 to $180
Size range: 6 to 18, 32A to 38I
Return policy: Free returns for 28 days.
WHAT WE’RE LOVING
This sheer number comes in a number of colours, but we’re partial to this earthy green and warm pink combo. With dainty bows and chic scalloped cups, it’s the perfect balance between flirty and sexy, especially when paired with the matching underwear.
Sheer lace and dainty bows come together to create the ultimate piece in your lingerie collection. Its understated elegance combined with the sultry nature of the G-string = a true match made in underwear heaven.
A uniquely modern take on lingerie, English-born Bluebella can be counted on for designing new silhouettes, and incorporating combinations of trim and materials not seen in other lingerie collections. Motivated by a vision of empowering women to celebrate their strength and beauty, this lingerie is for the spirited and style-conscious woman. The brand offer a range of lingerie from provocate sets to corsets and accessories like garter belts, harnesses and cuffs.
Price range: $29.95 to $224.95
Size range: Bra sizes range from 8A to 20F and underwear from 6 to 20.
Return policy: If you wish to return any part of your order you can do so within 30 days of the receipt of the parcel.
WHAT WE’RE LOVING
Nova Bra Black, $89.95 at Bluebella
This Nova Bra in Black has been crafted from superfine mesh and embroidered applique. Decidedly contemporary and provocative, it features uncovered cups and stylised cutouts throughout.
Nova Thong Black, $44.95 at Bluebella
Looking for a bold new addition, this provocative thong could be just the pick. Made from super fine string and delicate lace detailing, this is definitely not something for everyday wear but bringing it out on special occasions will make you feel fantastic.
WHAT TO LOOK FOR WHEN BUYING LINGERIE
When looking for the right lingerie brands, from sexy lingerie to every day styles, to include in our list, we evaluated several factors:
Quality: The material and fabric used in lingerie makes a big difference to not only durability but also comfort levels too. High quality fabrics are generally more lightweight and breathable too.
Fit: Consider what types of bras actually suit your chest from full cup to bralettes, the fit of the bra is extremely important. Bras can be the same size but sit different depending on the fit.
Design: Is the design not only aesthetically pleasing but also practical? Is this piece something the modern woman would want to wear?
Size range: Gone are the days when women with cup sizes larger than a D were forced to the back corners of department stores to find something resembling a bra. These days, it is expected that brands cater to all cup sizes and design pieces for them that don’t look like something a grandma might wear.
Price range: While of course, more money does often mean better quality, we all like to know our options so we made sure to include both budget and premium brands.
HOW WE CHOOSE PRODUCTS
To help you find the best lingerie brands for your needs and budget, we asked Kirstin Sweeney, General Manger of Sales at Bendon Lingerie for her expert advice and recommendations on what to look for when buying a bra and underwear. Kirstin has been working at the iconic lingerie brand for over a decade so when it comes to bras you can trust that she really knows what she is talking about. In addition, our shopping team read hundreds of customer reviews and looked at test results and ratings from product review sites to find the best lingerie brands from premium to budget to help you find the right one.
FREQUENTLY ASKED QUESTIONS
WHAT ARE THE DIFFERENT KINDS OF BRA DESIGNS?
There are many different designs of bras, though they don’t all enjoy the same level of popularity, era to era. The bullet bra – a full-cup bra with points at the centre of their cups – was hugely commonplace in the 1950s, then briefly again in the early 1990s (courtesy of Madonna) but are now, all but disappeared from stores. Soft cup bras, without padding or underwire, have largely been overlooked in recent decades – with push-up bras and similarly structured undergarments dominating trends – but no longer, as women are ever-increasingly turning to natural silhouettes.
WHAT IS THE COMFIEST BRA TYPE?
“Comfort is personal, but if you’re looking for the ultimate in cosy, let us introduce you to the T-shirt bra,” says Kirstin.
“It’s like a soft hug that lasts all day, thanks to its seamless design and smooth, moulded cups. Perfect under any outfit; it’s the unsung hero of the lingerie world.”
WHAT ARE THE DIFFERENT TYPES OF BRAS FOR DIFFERENT BREAST SHAPES?
According to Kirstin, the world of bras is wonderfully diverse. She says, “different breast shapes call for different bras”.
She continued: “For fuller busts, a balconette or full-coverage bra offers excellent support. For smaller or shallow breasts, a demi-cup or push-up can work wonders. If you have asymmetric breasts (and who doesn’t?), a bra with removable padding is your best friend. For wide-set breasts, a plunge style can bring everything front and centre.”
HOW OFTEN SHOULD I REPLACE MY LINGERIE?
Surprisingly, Kirstin says that a well-loved bra will typically only last about six to 12 months.
She says that if you start noticing the straps losing their stretch or the band getting too stretchy, it’s probably time for a new one.
HOW SHOULD I CARE FOR MY LINGERIE?
“Lingerie is like a close friend – treat it carefully, and it’ll be there for you,” says Kirstin.
She recommends hand washing your bras gently in cold water with mild detergent and laying them flat to dry, or placing them in a wash bag on a delicate wash.
A quick pro tip from Kirsten: “always clip up your bras in the back to keep them in shape”.
When it comes to briefs, a delicate machine wash with your undies in a lingerie bag works perfectly.
Most importantly, Kirsten says that “no matter the temptation, don’t put your lingerie in the dryer!” According to her, “it can damage delicate fabrics and shorten their lifespan.”
HOW DO I CHOOSE THE RIGHT SIZE OF LINGERIE?
Kirstin says that it all starts with knowing your measurements – both your band and your bust.
She says that once your have those numbers, it’s all about finding styles that feel like they were made for you.
And she says to remember, “it’s okay to have different sizes for different brands or styles. The important thing is how it feels on your body.”
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