Biggest Mecca store ever is coming to Highpoint shopping centre
An Australian retail giant is about to get even bigger when it unveils its largest store ever this week. This is where the Melbourne megastore will open — and there are opening day goodies galore for beauty queens.
Lifestyle
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Highpoint is set to be home to the biggest Mecca store ever when doors open to the 570sq m store tomorrow.
The leading Australian beauty retailer has revamped its existing store and doubled in size offering customers an interactive and immersive experience.
Mecca head of retail Maria Tsaousis said the new store would be home to more than 140 beauty brands across makeup, skincare, fragrance and haircare.
“Mecca Highpoint will feature the best from our exclusive brand portfolio such as NARS, Hourglass and Drunk Elephant,” she said.
“It is also the first time we are bringing our stable of fragrance brands to the Highpoint customer including Diptyque, Le Labo and Maison Francis Kurkdjian, alongside a large offering from our online exclusive brands including the uber-cool West Coast makeup brand Jouer and scientific luxe skincare from MZ Skin.
“Mecca Highpoint also offers immersive services and experiences for makeup and skin. The Mecca Beauty Lab is the beating heart of the store and offers a blend of entertainment and education with complimentary classes unique to Highpoint.
“We will also be launching our Skinspace service, a destination in store for customers to experience express skin treatment like the Kate Somerville Oxygenation Facial and the NuFACE Lift.”
More than 15,000 beauty shoppers are expected to hit the store on opening day to sample features including the dedicated skin area — offering a reclining chair and sink amenities to provide skincare consultations and treatments — to the comfy seating area with charging stations, selfie opportunities and a hydration station.
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“We can’t wait to welcome all of our customers in store, we have a unique and celebratory mix of offers, services and events from giveaways to the first people 200 people in the queue and a gift with every purchase over $85,” Ms Tsaousis said.
Mecca has become famous for its cult classic products.
“Our cult-classic products are the core favourites that our customers keep coming back for again and again,” Ms Tsaousis said.
“This includes everyone’s favourite overnight mask, the Jetlag Mask from Summer Fridays, Dr Dennis Gross’s popular Alpha Beta Daily Peel Pads, the Too Faced top selling mascara Better Than Sex and the iconic NARS Sheer Glow Foundation.”