Latest radio ratings a mixed bag for footy’s big-hitters
Are SEN’s fortunes beginning to change? The latest round of radio ratings is a mixed bag for footy’s heavy hitters, with a big win for Brendan Fevola’s morning crew and a slide for Eddie McGuire’s team at Triple M.
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The Australia Federal election appears to have boosted the fortunes of Neil Mitchell whose 3AW morning program jumped significantly in the latest radio ratings.
And the FM breakfast war got way tighter with Fox and Smooth equal on an 8.9 per cent share.
Mitchell’s show increased its share to 17.7 percent for the survey 3 of 2019 – up 1.5 points from last survey’s 16.2.
The survey period ran from March 10 to April 13 and then from April 21 to May 25. The Federal election was May 18.
The ABC’s rival morning show with Jon Faine went in the other direction – dipping to 10.4 from 11.0. In February, Faine announced that he will retire at the end of the year.
3AW’s Ross Stephenson and John Burns continued to dominate the breakfast slot but suffered a slight downturn – from 19.5 to 19.1.
ABC radio’s breakfast show with Jacinta Parsons and Sami Shah is finally gaining traction with a rise from 8.6 to 9.7. It still has a lot of work to do to get close to 3AW.
But the real interest at breakfast was the battle between FM rivals Fox, Smooth, Gold, and Triple M.
FOX with Fifi Box, Brendan Fevola and Byron Cooke increased from 8.7 to 8.9 to put it neck-and-neck with Smooth which tumbled from 9.5 to 8.9.
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Triple M’s Hot Breakfast with Eddie McGuire, Luke Darcy and Wil Anderson dropped from 8.1 to 7.3.
Gold with Christian O’Connell rose from 7.3 to 7.7. Nova with Chrissie Swan, Sam Pang and Jonathan Brown increased slightly from 7.6 to 7.8.
Sports station SEN had a positive survey with rises across all of the major slots albeit from a small base.
SEN’s breakfast show with Garry Lyon and Tim Watson rose to 4.0 from last survey’s 3.6. Gerard Whateley’s morning show went from 3.0 to 3.5.