The top 100 social media personalities revealed from OnlyFans stars to motocross legends
The Gold Coast has undoubtedly become a breeding ground for influencers and online personalities, and a place for existing ones to thrive. Meet 50-26. SEE THE LIST
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The Gold Coast is an influencer hotbed and people from different facets of society are under the doona.
In the Bulletin’s top 100 influencers list, beauty queens in barely-there bikinis, sports legends, fitness gurus, porn stars, former reality TV contestants, animal activists, artists, fashionistas, mums and even a six-year-old skater are luring large online audiences by simply spruiking the latest trends, what they had for breakfast, and their frank opinions on life.
RACER SPRUIKS SOCIALS AND STRATEGY
Supercar fanatic, ex-racer and HerSupercarLife owner Rachael Reid says social media is no longer an afterthought for brands or businesses owners.
It is essential.
Reid says she read an article in Digital 2021 Australia that showed 80 per cent (20.5 million) of the population spend one-third of their time online – nearly two hours per day – on social media.
“Social continues to grow and at a rate never seen before. Ignore it and you do so at your brand’s peril.
“I simply see influencers as modern-day advertorials or ambassadors.”
She says she worked in the social sphere for four years to start her brand and bring more awareness to women in a male-dominated field.
“There just aren’t many supercar influencers, let alone female ones, and especially in Australia,” Reid says.
“However, with just over 50 per cent of all drivers licences held by women, and females still influencing more than 80 per cent of all car purchases in the household, it was a no-brainer for someone like me, that knows how to drive and has been around cars and motorsport my whole life, to offer my opinion and share it with my like-minded audience.”
She says it led to an invitation to sit on Lamborghini’s prestigious global Female Advisory Board.
“My audience is broad and varied from the aspirational, who will one day turn into buyers, to a very healthy active audience of supercar owners which continues to grow daily both here and overseas.
“I know my influence works as I have introduced and secured several supercar sales around the $1m mark directly through my influence and channels.
“I am living proof that influence does work and even at this high price point.”
Reid is well-entrenched among influencer powerbrokers, having 91,300 followers on Instagram.
See where she fits in the Bulletin’s top 100 influencer list:
50. Corey Creed – @creedcorey
Followers: 45.3k
The three-time X-Games medallist and free rider for rockstar energy shares his death-defying jumps on Instagram. He has been seen jumping to extraordinary heights and doing breathtaking tricks while in the air.
49. Konrad Bien – @konrad.bien
Followers: 50.2k
Ex-Bachelorette contestant Konrad has soared to Instagram fame after his stint in the mansion and his relationship with Abbie Chatfield. The pair have become somewhat of a famous duo who share their experience while navigating an open relationship.
48. Emily Ward – @emilywardyo
Followers: 53.6k
The ex-Love Island contestant was named a Gold Coast fashion icon because of her classy and simple style. Her Instagram followers are continuously in awe of her outfits of the day, whether she’s in a vibrant-green matching set or dusky pink corset dress.
47. Dan Reardon – @danreardon122
Followers: 53.7k
Reardon is a top supercross athlete and stuntman. His followers can choose his recent adventures in Iceland or insane dirt-bike riding with mates at the Queensland Moto Park.
46. Jess Stevens – @jessicastevens
Followers: 56.3k
Jess became a mother at age 16 and has gone on to have three daughters and two sons. Her followers are mesmerised by her raw accounts of interstate travel.
45. Coop and Kylie – coopandkylie
Followers: 64.5k on TikTok
Followers: 487 on Instagram
Coop and Kylie have become a TikTok sensation after recreating scenes imitating “Gold Coast girls”, including “Gold Coast girls on 22/2/22”, “Gold Coast girl’s during the floods” and “Gold Coast girls on a night out”.
44. Lexy Thornberry – @lexythornberry
Followers: 66.8k
The model shot to fame after her stint in the Love Island villa. Thornberry shares her modelling content on the Coast’s beaches and getaways with former Love Island contestant Chris Graudins. The couple hit the headlines further when it was discovered they were dating, shortly after Graudins broke up with Thornberry’s friend Zoe Clish.
43. Chris Graudins – @chrisgruadins
Followers: 69.4k
Graudins found himself in the limelight after his public break-up with Zoe Clish. He was known on Love Island for his banter and goofy personality. Graudins now shares his life on the Gold Coast with girlfriend and fellow Love Island contestant Lexy Thornberry.
42. Jasmine Parr – @jazzyparr —
Followers: 72.5k
The daughter of Australian kickboxing legend and boxing world champion John Wayne Parr won her first Australian boxing championship on debut. Jasmine secured an online following by sharing her pre-fight routines and post-fight feeds.
41. Zoe Clish – @zoeclish
Followers: 81.3k
Clish made it to the final three on Love Island. Her followers have been wrapped up in her life post-reality TV and break-up with Chris Graudins. Her online feed oozes positivity with updates on her trendy outfits and breathtaking locations.
40. Kate Szepanowski – @kateszepanowski
Followers: 83.7k
Kate has had a turbulent relationship as an influencer on the Gold Coast with her trips to court and anti-vax messages. In December 2021, Szepanowski faced court for allegedly driving off without paying for fuel. Szepanowski asked for the matter to be adjourned so she could make a submission to police. The matter is still before the courts.
39. Matt Whyatt - @mattwhyatt
Followers: 88.5k
Whyatt is an ex-Bachelorette contestant and professional BMX rider for Nitro Circus. He is also the owner of excavation company Dirt Diggas. Matt has been sharing videos on a bicycle doing insane jumps as well as getting catapulted in a “rocket” while at Nitro Circus.
38. Courtney Stubbs – @ — courtneystubbs
Followers: 89.1k
Courtney Stubbs was a fan favourite on Love Island for her raw and honest opinions. She regularly posts model content on her Instagram, including posing in her newest lingerie or a trendy Y2K outfit.
37. Rachael Reid – @hersupercarlife
Followers: 91.3k
The supercar fanatic and Her Supercar Life owner wants to empower other women in the male-dominated field. Reid started her journey in the business field while battling sarcoidosis, a condition concerning inflammatory cells in the body. Whether she is driving a Ferrari, Lamborghini or a Benz, followers get to ride shotgun when she is travelling around the Coast.
36. Nat Rolland – @natsinitsky
Followers: 93.9k
Rolland is a favourite mum influencer. All her followers have loved her journey to becoming a mother, watching her nursery transformations and fertility and hysteroscopy updates.
35. Hannah Millot – @hannah — sofia —
Followers: 96.8k
The successful dancer was recently seen featuring in Jax Jones’ This is Real video. Hannah has shared her battles after losing her brother Lucas Millot, who collapsed while at school in 2018. A year later, Millot was caught in possession of the drug ice after she shoplifted at a Gold Coast shopping centre. She pleaded guilty and was fined $700. No conviction was recorded.
34. Sam Mangan – @sammangan
Followers: 100k
Mangan manages companies across several different industries but mainly sectors that are involved with influencers. He has been sharing travel content while in California. Sam is also the owner of James Cosmetics.
33. Lauren McGeachin – @laurenmcgeachin
Followers: 102k
McGeachin is a leading online content creator for OnlyFans and vegan animal activists. In 2021 she pleaded guilty to stealing piglets from a Queensland piggery after trying to save them from being slaughtered. She was sentenced to 90 hours’ community service. While her feed does shine light on that industry she does also provide lighthearted content, including her trendy outfits and catch-ups with friends.
32. Matt Poole – @matt — poole1
Followers: 117k
Poole gained his loyal following after his many years competing and winning the Gold Coast’s Ironman competition. His followers watch him in his journey as a retired Ironman and soon-to-be father.
31. Renee Gracie – @therenee — gracie
Followers: 119k
Renee Gracie retired as a Supercars driver in 2017 and joined adult subscription platform OnlyFans.
She owns her own studio to offer support for people who are wishing to create content, need help on poses or planning material.
Renee also runs her own podcast, Breastmilk and BJs, in which she and her friend “talk s*** on a podcast”.
30. Jamie Allen – @jamie — jaymes
Followers: 148k
Allen shares life as a mother and partner to former National Rugby League player Kaine Lawton. She is also the owner of Jaymes Swimwear and intimate brand Under Jaymes.
29. Mark Orval – @itsangrydad
Followers: 159k
Orval rose to fame when falling victim to one of his son Mitchell Orval’s pranks, in which he was labelled an “angry dad”. This year Mark was diagnosed with prostate cancer and has undergone treatment. His followers have supported him along the way.
28. Em Carey – @em — Carey.
Followers: 161k
Carey is “the girl who fell from the sky”. In 2013, she was in a freak skydiving accident that left her paralysed from the waist down. After years of rehab she learnt to walk again. Carey keeps her followers up to date on her everyday struggles – and triumphs.
27. Edyn Denise – @edyndenise.
Followers: 202k
Vegan powerhouse and ex-Love Island contestant Denise has secured a loyal following on many platforms. After struggling with Instagram’s guidelines on what you can wear when posting, she started an OnlyFans account. Her Instagram followers get regular content about her life and travels with her boyfriend.
26. Troy Candy - @troycandy
Followers: 205k
Dubbed Candyman 2.0, Troy Williams has captured a large audience by displaying his wild antics. Candy is launching an alcoholic beverage called GeeUp and his Instagram feed is filled with “car porn” and his little boy, Saint.
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