Kerri-Anne Kennerley on why breakfast TV is so competitive
Kerri-Anne Kennerley knows a thing or two about the cutthroat world of breakfast television. While was reluctant to weigh in on the Karl Stefanovic drama, the Studio Ten host gave us an insider’s view of the ultra-competitive nature of TV.
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Kerri-Anne Kennerley knows a thing or two about the cutthroat world of breakfast television. However, the on-air veteran believes it’s more brutal than ever before.
While KAK, as she is affectionately known, was reluctant to weigh in on the Karl Stefanovic drama, the Studio Ten host said the current world of breakfast TV was ultra-competitive.
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“Breakfast television has matured and is recognised as an incredibly valuable part of revenue,” said Kennerley, who hosted Network Ten’s Good Morning Australia for 12 years.
“When that’s played with, they take a very dim view in executive land and tend to make changes. It is usually the executive producer first and the talent second.
Kennerley, who took on the Studio 10 gig in September, will next year be increasing her days on the panel from two to three.
“When we first came to the arrangement of me doing two days a week, I thought ‘isn’t that perfect, I can still play golf’.
“And when they asked me if I would do more, I said ‘yes, absolutely’.
“I do love the show and I love Sarah (Harris), Joe (Hildebrand) and Ange (Bishop). It is a lovely, feel-good conversation and chat.”
Kennerley said with a new executive producer in Tamara Simoneau, Studio 10 was set for big things in 2019.
“The new year will give it a really good reboot,” the 65-year-old said. “The network itself is on a really good positive upswing now. “