Jordan Barrett ditches world’s biggest modelling agency for Sydney’s Kult

MALE supermodel Jordan Barrett has ditched the biggest modelling agency in the world. It has been revealed there was nothing the giant could do to keep him as he made a shock decision to go elsewhere.

MALE supermodel Jordan Barrett has ditched the biggest modelling agency in the world for Sydney’s Kult agency.

Confidential understands his contract with IMG ended at the start of 2018, leaving him open to defect.

Barrett had formerly had a relationship with several of Kult’s agents and has decided to join their team.

Jordan Barrett and Gigi Hadid for the Stuart Weitzman 2018 campaign.

Barrett backstage at DJs’ Autumn Winter 2018 Collections Launch at Australian Technology Park in February. Picture: Getty Images

Victoria Lee, Jordan Barrett and Jessica Gomes in Zimmerman at DJs’ Autumn Winter 2018 Collections Launch in February. Picture: Getty Images

Jordan Barrett kissing Vogue’s French fashion editor Carine Roitfeld, 42 years his senior, in New York last September. Picture: Getty Images for Daily Front Row

It is unknown if he will be back in Australia for fashion week next month.

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Insiders in the industry said it’s is a huge coup for the Sydney agency Kult but a huge blow to IMG.

“They apparently tried hard to keep him but he would not be swayed,” a source said.

Barrett was discovered on the Gold Coast as a teenager.

In March, Kirk Blake, who discovered the 13-year-old Barrett in a grocery store, said the model did not deserve the attention he had garnered in recent years.

“Why are we celebrating someone who gives the media the finger?” Blake said at the time.

“In one case where he was interviewed at GQ — I asked why he was even there — the kid was interviewed on live TV and he swore. I went ‘yuck’.

“He needs to rein it in. I just know that he can be so much better. He is unstoppable at the moment but I still think he has to make the correct ­decisions.”