Jason Derulo: ‘Just because you’re from a specific country doesn’t mean that you are pigeonholed’

American pop hit maker Jason Derulo will step in to the spot left vacant on The Voice Australia panel by Aussie superstar Keith Urban – and the Talk Dirty singer is bringing his A-game.

American pop hit maker Jason Derulo will step in to the spot left vacant on The Voice Australia panel by Aussie superstar Keith Urban.

And the Talk Dirty singer is bringing his A-game, ready to do what it takes to win over fellow coaches Rita Ora, Guy Sebastian and Jessica Mauboy.

“I’m super, super duper competitive, almost unhealthily competitive,” Derulo told The Sunday Telegraph in an exclusive interview.

“I will bring a global perspective. These are obviously musicians from Australia but the way that the music industry has changed, there’s no rules anymore. So just because you’re from a specific country doesn’t mean that you are pigeonholed to just that country.

“I think more so than ever, the lines have been blurred so there’s an opportunity for a global star to come out of this.”

American singer Jason Derulo, who will be a judge on The Voice Australia in 2023. Picture: Supplied

Derulo, 33, has had huge success with global sales of more than 200 million and numerous chart topping singles including Wiggle, Want To Want Me, It Girl, In My Head, Ridin’ Solo and Watcha Say.

Through the past couple of years, he has enjoyed viral superstar status via TikTok as one of the big name artists to truly embrace the social media platform early on.

Jason Derulo says arrives you cannot ignore TikTok. Picture: Joe Maher/Getty Images

“I don’t think you can (ignore TikTok),” Derulo – with 57 million followers on the app – said. “I jumped on early because I am always looking for what the next thing is and, thankfully, I took a chance on something that really worked and took the music industry by storm.

“It is important to keep your ears to the streets, so to speak, and just always try to figure out what’s next as opposed to what’s going on now. And also keep young people around you. The young guys, they have their finger on the pulse, they know what’s going on and having that fresh new energy is imperative.

Jason Derulo believes nobody likes a one-trick pony, so is experimenting on his new album. Picture: Kevin Mazur/Getty Images

“Nobody likes a one-trick pony; you’ve got to keep the audience guessing, you’ve got to keep it fresh. You’ve always got to bring something new to the table.”

Derulo said the majority of the biggest songs of the past year had a “major viral component to them” thanks to social media.

“As a musician, you want to be in tune to what is going on and what is successful, but not to the point where you’re creating music for an app,” he said. “You can’t guess what the audience is going to make viral so you just got to guess what you think is going to make people feel something, whether it’s making them want to dance, cry, fall in love, have sex, whatever it is, make them feel something. At the end of the day, great music will always shine.”

Derulo comes on board for the 12th season of the reality singing show that will air on Seven later this year. He is expected to touch down in Australia over the coming weeks to begin the blind auditions filming in Sydney.

This week, Derulo sent fans into a frenzy with news he is working on his first new album in eight years, with plans to release a new track each month.

“There’s going to be an experiential element to this album, one that hasn’t been done before,” he said. “I’m really excited to do something different that will change the way people listen to an album. It will be a totally different experience.”