‘Inactive’ wear in demand as women look for ‘comfortable, natural outfits’

FORGET the Lycra tights and sweat bands — fashion’s hottest new trend is “inactive wear”. After a boom for active wear labels, brands have turned their attention to what we wear on the couch and under the sheets.

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FORGET the Lycra tights and sweat bands — fashion’s hottest new trend is “inactive wear”.

After a boom for active wear labels, brands have turned their attention to what we wear on the couch and under the sheets.

Ginia, Niiro and Natalija are among the local labels offering collections of silk and cotton slips and pyjamas stylish enough to be worn both in the bedroom and on the street.

Jaimee Paul tried on Quiet Sydney’s pyjama designs. Picture: Justin Lloyd

Kareena Zerefos, who launched her Australian-made label Quiet Sydney in July, said there was increasing demand for comfortable pieces made using natural, breathable fibres.

“There’s a big move away from the fast fashion movement,” Zerefos said.

“I wanted the designs to transition from the home sanctuary to the outside world.”

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Jaimee loves the new trend. Picture: Justin Lloyd

Artist Jaimee Paul road-tested Quiet Sydney’s designs and agreed they could be worn all day and night. “I love this trend because you don’t need a lot of clothing,” she said.

Niiro designer Rosetta Spencer said women wanted to “downsize their wardrobes to a few core pieces”.

“They want clothing nice enough to wear out for coffee with friends but comfortable enough to lounge around the house and even sleep in.”