Big clothing brands like C&M Camilla and Marc add activewear to fashion collections

URBAN chic is getting in on the athletic leisure craze. Brands including C&M Camilla and Marc, New Guard, Lacoste, Nike and Adidas have incorporated activewear trends in their new collections.

An outfit from the Stylerunner spring/summer campaign.

URBAN chic is getting in on the athletic leisure craze.

Brands including C&M Camilla and Marc, New Guard, Lacoste, Nike and Adidas have incorporated activewear trends in their new collections.

“It is exciting times,” Camilla Freeman Topper, of Camilla and Marc, told Confidential.

“It is a way of life for a lot of Australians and a lot of people around the world now. This is about wearing great gym gear and looking good in the city.

“It is a very important lifestyle choice that is going to be a round for a while. Healthy living is integral to everyone’s lives.”

Gymwear is part of the Stylerunner spring/summer campaign.

Activewear is making a splash in the fashion world.

Even shoe companies are in on the trend with Australia’s top footwear brand Senso expanding from flats and heels to a full collection of sneakers.

“People express themselves through fashion and shoes are a big part of that,” Senso’s Imogen Meller said.

New Senso sneakers collection.

Online retailer Stylerunner has backed the trend fully in its 2017 Spring Summer campaign.

“The new nude is definitely a big trend that we have seen on the international ready-to-wear catwalks over the past few seasons and is making its way into the activewear category in a big way,” Julie Stevanja said.

“Luxe fabrications in these dusty pink, sand and nude colour ways really bring a femininity and we predict it’s a trend that is only going to grow.”