Collingwood's Bedford Street is no more. The former home to fried chicken waffles for breakfast has been replaced by Twilight Terror and a very different pitch: build-your-own brown rice and broth bowls.

Wide Open Road co-owners Jono Hill and Hootan Heydari were partners in Bedford Street, and when it didn't quite take off, they decided to open a health-focused cafe for everyday eating (not just artery-busting days).

Wide Open Road's executive chef Pia Hambour has assembled the all-day breakfast menu. Broths take 24 hours to make and add-ins range from turmeric and cumin-tossed cauliflower to miso-glazed eggplant on the vegie front, with grilled salmon, poached chicken and Sichuan-marinated tofu as protein.

Non-bowl dishes include brussels sprouts with zucchini-haloumi fritters and a version of avocado toast pimped with pickled carrot, beetroot and dukkah.

Arched walls and maroon booths are a hangover from Bedford Street, but a reclaimed factory window has been added and there are traces of Wide Open Road now: Art Deco lighting, warm timbers and portraits of Heydari's grandfather and Hill's grandmother watching over customers.

Like the team's other venues, Terror Twilight is named after an album – in this case by '90s indie rockers Pavement – and they have the vinyl collection on display to prove it.

Open Mon-Fri 7am-5pm, Sat-Sun 8am-5pm.

11-13 Johnston Street, Collingwood, 03 9417 0129, terrortwilight.com.au