University graduates Jordan Abram and Jay Fink were about to embark on corporate careers when their love of food intervened.

Both worked in hospitality while students; they even co-hosted food pop-ups.

Now they've put that creative energy into S'WICH, which has opened its doors opposite Lox Stock and Barrel on Glenayr Avenue, at Bondi Beach.

They are starting their careers with the lofty goal of rewriting the book on salads and sandwiches, starting with good quality ingredients such as Bannockburn chook and Meredith goat's cheese.

"We're locals and did a lot of research. We feel there's a market for somewhere offering quality at a decent price," says Abram.

It clearly works. They sold 150 S'WICH Schnitz on their first day last week. The sandwich pairs a chicken schnitzel with white cabbage, pickled red onion, mayo, sticky sweet chilli, peanut chili crack and shallots.

The venue also knows what it is. "We don't make coffee, but you can get a Japanese cold brew here."

"It's all about our passion for food, design, art and fashion," Abram says, adding that a local fashion outfit designed S'WICH's uniforms, apparently inspired by '70s leisurewear.

They've created a space smart enough to stop by for dinner.

The salad and sandwich venue of the future is licensed; S'WICH has a clever wine list with plenty of Bondi-friendly natural wines.

Open daily 11am-9pm.

149 Glenayr Avenue, Bondi Beach