NewsBite

The Young Rich Listers betting you’ll spend 4 times as much on toothpaste

Julie-anne Sprague

Young Rich Listers Nik Mirkovic and Alex Tomic may have found this generation’s new “smashed avocado”. They hope to sell so much of it that it’ll underpin a new wave of wealth creation.

The Gold Coast entrepreneurs, who return to the Young Rich List this year worth an estimated $125 million each, are shaking up a category most consumers pay the least attention to: toothpaste.

Loading...
Julie-anne Sprague co-edits our Rich Lists and covers entrepreneurs, wealth creation and investments. A senior journalist in our newsroom, Julie-anne has covered politics, property, agribusiness, retail and stockmarkets in both the UK and Australia. Connect with Julie-anne on Twitter. Email Julie-anne at jsprague@afr.com

Read More

Latest In People

Fetching latest articles

Most Viewed In Young rich

    Original URL: https://www.afr.com/young-rich/the-young-rich-listers-betting-you-ll-spend-4-times-as-much-on-toothpaste-20221017-p5bqes