Opinion
Why ignoring modern business thinking can be key to success
The inventor of the AeroPress disregarded conventional wisdom about marketing, pricing and almost everything else on how to run a profitable business.
Pilita ClarkColumnistImagine discovering a cheap, simple gadget that you use at least once a day because it does a much better job of making something you crave than all the fiddly, expensive devices you tried before.
Then imagine finding out that, in all the years you have had your treasured contraption, you have not been using it properly.
Financial Times
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In North America
Fetching latest articles