Trump, Zuck and the rise of the manosphere

For years, a masculinist current in culture and politics has been rising outside traditional media and entertainment. Now, it has flooded the banks of the mainstream.

Enter the manosphere: Jake Paul (left) and his brother, Logan, arrive at the stadium where Jake fought Mike Tyson during a boxing match in November. Logan Paul hosted Donald Trump on his podcast “Impaulsive”. Getty Images

Joseph Bernstein

Feb 9, 2025 – 3.40pm

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Last month, Mark Zuckerberg sat down with Joe Rogan, the king of the podcasters, and delivered a bold message: American business culture needed to regrow its manhood.

“The corporate world is pretty culturally neutered,” said Zuckerberg, the CEO of Meta. “A culture that celebrates the aggression a bit more has its own merits.