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Super Bowl ads an antidote to politics

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New York | In the real world, political primaries are looming, impeachment is ongoing and heavy news never seems to stop. But during one of the hottest advertising spots in the world - commercial breaks in the Super Bowl - companies did their best to serve up an antidote heavily spiked with fun.

True, political ads did invade the game, with President Trump and one of his Democratic challengers Michael Bloomberg both running spots. But mostly advertisers struck back with millions spent on celebrities, humour and even some weirdness.

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    Original URL: https://www.afr.com/world/north-america/super-bowl-ads-an-antidote-to-politics-20200203-p53xb7