As thousands of protesters take to the streets in response to police killings of black people, companies are wading into the national conversation but taking care to get their messaging right.
Netflix's normally lighthearted Twitter account took on a more sombre tone on Saturday: "To be silent is to be complicit. Black lives matter. We have a platform, and we have a duty to our Black members, employees, creators and talent to speak up." That got retweeted over 216,000 times and "liked" over a million times.
