By his own admission, Arthur Bouffard has always enjoyed dabbling in a healthy bit of mischief that blurs the lines between technology and reality. He found his sweet spot when he unveiled his latest project this month.

Bouffard, 26, built a website called Fake My Run, which he described as “truly a milestone in lazy technology innovation”. And it is exactly as advertised: a site that houses a program that produces, in exacting detail, complete with mapped routes, fraudulent runs that users can upload to online exercise-tracking services like Strava.