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‘Worst market in 20 years’. Bordeaux wine producers slash prices

London | Some of Bordeaux’s top winemakers have slashed prices for their latest vintage of yet-to-be-bottled wines by more than 30 per cent in a further blow to a centuries-old market as wealthy investors step back from fine wine purchases.

A poor quality harvest last year due to heavy rainfall and cooler temperatures, a large amount of higher quality bottled wine already available on the market and a lack of interest among younger collectors have all made this year’s so-called en primeur campaign a particularly tough one for the French region’s producers.

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    Original URL: https://www.afr.com/world/europe/worst-market-in-20-years-bordeaux-wine-producers-slash-prices-20250504-p5lwg4