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Why even the Guinness craze isn’t saving Britain’s booze giant

Why even the Guinness craze isn’t saving Britain’s booze giant

As sales of the black stuff soar, unease is brewing at struggling owner Diageo.

Stroll through London on a summer evening and it is almost impossible to avoid throngs of 20 and 30-somethings armed with pints of Guinness.

Such is the popularity of the famous stout – even the Princess of Wales is a fan – that you could be forgiven for thinking its boss must have been laughing her way to the bank. Instead, she’s out of a job.

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The Telegraph London

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Original URL: https://www.afr.com/world/europe/why-even-the-guinness-craze-isn-t-saving-britain-s-booze-giant-20250717-p5mfk8