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Emily’s in Paris. Macron wants a Netflix there too

Information is power and so is entertainment. With Donald Trump now threatening tariffs on films, Europe needs the equivalent of an Airbus for streaming to take on the American giants.

Paris | Germany’s Chancellor-in-waiting Friedrich Merz is heading for Paris this week at a time when French President Emmanuel Macron wants to rekindle European integration in the face of Trumpian chaos. And one small item in the policy program hammered out by Merz’s coalition government might give Macron reason to perk up: “We support the establishment of a European media platform.”

European media platforms already exist, in a way: They’re called Netflix, Walt Disney, and Apple. Their deep pockets and global reach have made them the go-to place for continental content from Emily in Paris to Banijay Group NV’s show about the great chef Antonin Careme.

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    Original URL: https://www.afr.com/world/europe/emily-s-in-paris-macron-wants-a-netflix-there-too-20250506-p5lx0m