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Gucci and adidas’ leaky $2346 umbrella is facing a backlash in China

Singapore | Luxury label Gucci and sportswear firm adidas are grabbing headlines in China for selling an 11,100 yuan ($2346) umbrella that does not even stop rain. Never mind that the brands say that is not what it was designed to do.

A hashtag on “the collaboration umbrella being sold for 11,100 yuan is not waterproof” attracted more than 140 million views on social media site Weibo.

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    Original URL: https://www.afr.com/world/asia/gucci-and-adidas-leaky-2346-umbrella-is-facing-a-backlash-in-china-20220520-p5amz3